Anxiety regarding the impact of AI has long haunted the world of content creation. Will AI eventually take the jobs of creative professionals? Now that the marketing and content production industries have begun to actively interact and collaborate with AI, the real answer might surprise you.
AI has made content creation easier and more productive than ever by empowering creators to produce content more frequently, consistently, and quickly. Contrary to popular belief, AI is still like a ship without a captain; it requires constant steering, but when utilized in the right direction, it can be a powerful ally.
So, how far has the industry come since the days when AI was seen merely as an experimental tool for the brave? Take a look at these compelling data points.
Google Trends reports from February 2022 to June 2023 show a 900% surge in search queries related to “AI content.” This reflects an explosive interest from various sources in integrating AI content into their workflows.
According to popular reports, 52% of business leaders are currently using some form of AI content generation tool for their content creation.
With such active adoption already taking place across mainstream industries, failing to use or understand AI is a greater disadvantage now than ever before.
Uncreative tasks
Creative Work
Global content is one of the biggest beneficiaries of AI technology. ChatGPT has become a primary tool for creating highly localized translations in seconds, a task that just a few years ago was limited to standard word-for-word translation. However, because AI is not yet perfect, the best results for global content come from combining the speed and efficiency of AI with the nuance of a human expert to ensure the copy feels authentic and natural.
Subtitling has also been revolutionized by AI. Major editing tools like Premiere Pro now include automatic captioning features based on audio alone. While these systems aren't perfect, they provide an excellent foundation for editors to build upon. By spending less time on subtitling, you can dedicate more time to making your content more engaging and creative.
By now, you’ve likely heard about generative AI in Photoshop. But have you considered how this technology will impact video content?
Images, the cornerstone of design, can now be generated to perfectly match your brand or content, replacing generic stock photos with precise, custom visuals.
Adobe has also recently been experimenting with and beta-testing generative video. Check it out!
Although this technology is still in its early stages and requires significant manual input to be fully functional, the ability to extract incredible value from a single piece of content is just the beginning. Discussions are also underway regarding the use of AI to create storyboards for long-form content and animation. While it is easy to mistake this for a way to cut corners in production, in reality, AI is empowering all creators to aim higher, dream bigger, and be more creative!
Helium 10 and Jungle Scout are powerful Amazon selling tools, each with its own unique strengths. While Helium 10 offers a comprehensive suite of features, Jungle Scout shines in its simplicity and accuracy. Choosing between these two tools depends on your specific needs as a seller and your level of e-commerce expertise. Let’s find out which tool is the best fit for you.
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