Welcome to Disrupt, a global marketing agency. Facebook is the social media platform with the largest user base in the world and a powerful advertising platform, making it a must-use tool for anyone selling internationally. In today's post, we’ll introduce 3 essential tips to consider when creating Facebook ad content.

First, you must have a solid understanding of the different types of Facebook ads.

There are 12 types of Facebook ads. Because the display method, placement, and size vary depending on the ad type, it is crucial to keep the specific ad format in mind when creating your content.

Second, you must have a profound understanding of your target market.

Many domestic companies create ads for the local market and then use Google Translate to convert them into various languages for international campaigns. This is especially common among small businesses with limited budgets. However, this is a completely flawed approach.
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To create international ad content that drives conversions, you must consider many aspects, including the culture, language, and trends of the target country. This is a critical factor when running ads or planning campaigns in other countries, as it is essential that the target audience resonates with the ad and understands the message the brand intends to convey.
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Through the example below, let’s look at how Beplain successfully entered the U.S. market without losing its brand identity.

Beplain-KR

Beplain Global

Third, it is data-driven.

While most companies follow a standard process of ideation, storyboarding, scriptwriting, shoot preparation, filming, and editing when creating ads, very few leverage data in their production. However, data is one of the greatest assets a company can possess. By using data, you can gain a profound understanding of your target audience and their behaviors, allowing you to create ads based on actual customer actions. At Disrupt, we create various ads based on data. By utilizing a data-driven modular creative strategy, we can deeply understand the customer journey and produce ads tailored to specific stages of the marketing funnel.

Data-Driven Modular Creative Strategy