If you are running a business on Shopee!

Shopee and Meta’s Collaborative Ads Solution (CPAS) allows you to run personalized ads across Facebook, Instagram, and the Meta Audience Network to scale your sales. By running CPAS ads, we can retarget specific audience groups and optimize ad campaigns using advanced conversion data. As a result, you can build a full-funnel marketing strategy and gain diverse insights into which campaigns are the most effective.

How does Shopee CPAS work?

1. First, the brand creates a product catalog segment on Shopee based on the products they are selling, which is then shared with the brand's Meta Business Manager via Meta Business Manager.

2. Brands use these product catalog segments to launch CPAS ads on Meta.

3. Consumers see ads on social media platforms like Facebook or Instagram and can easily be directed to your Shopee store to purchase products.

However...

Getting started with CPAS can be confusing for beginners. At Disrupt, we simplify the process to help you understand it better.

Setting Up Your Ad Account

1. First, create the following business assets in Meta: Business Manager account, Ad account, and Facebook Page and Instagram account.

• Business Manager Account
• Ad Account
• Facebook Page and Instagram account

2. Submit a CPAS onboarding request to Shopee.

3. Accept the catalog invitation from Shopee.

Once these tasks are complete, you can share access to your Meta business assets with your brand's employees or with Disrupt to begin our collaboration.

Working with DISRUPT

1. Add your project manager as an employee in Meta Business Manager.
2. Share access to your ad account, catalog segments, Facebook Page, and Instagram account.

Once these steps are complete, we are ready to start working together! If you need any help with Shopee CPAS, feel free to contact Disrupt at any time.
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Tips!

• Ensure your Facebook Page is connected to your business Instagram account. You can link only one Instagram account to a single Facebook Page. Please note that your Instagram account must be converted to a professional/business account to be linked.
• If you plan to sell in multiple countries, plan and set up your account structure in advance. The standard practice is to set up one Meta ad account for each country.
• Prepare plenty of ad content for Shopee CPAS. Since the primary goal of CPAS ads is to drive conversions, you must run campaigns with persuasive and engaging content to minimize ad fatigue. If you need help creating ad content, feel free to contact Disrupt at any time!