Email marketing is a strategy designed to communicate with your target audience, maintain their interest and loyalty toward your brand, build top of mind awareness as a leader in your product category, and drive conversions. You can engage your target audience through newsletters or individual emails that cover the topics below.
1. Lower cost compared to other marketing:
Regardless of the content or length of your email, the cost is negligible. There are no CPC or CPM fees associated with delivering your message, unlike on websites or social media.
2. Higher engagement and conversion rates:
Email content reaches your target audience more efficiently and accurately than social media posts. Social media posts can get buried by newer content or may not capture the audience's attention even if they are seen. In contrast, emails can be checked by your audience whenever and wherever they want and can be revisited at any time. This leads to higher engagement and conversion rates compared to social media marketing and advertising.
3. Greater control:
With performance marketing, you are subject to the ever-changing algorithms of advertising platforms and must adhere to specific ad format requirements. With email, however, you have the freedom to structure your content as you see fit.
4. Strengthening customer loyalty:
Email marketing is an excellent strategy for building and maintaining loyalty among existing customers. By consistently sending information about new products, discounts, and other content relevant to your audience, you can communicate effectively with potential and existing customers. Since acquiring new customers costs five times more than retaining existing ones, strengthening relationships with customers on your email list is a more cost-effective approach to long-term marketing.
Strategies vary depending on your email marketing goals. Therefore, it is essential to define clear objectives before planning your strategy.
Collecting Emails from Your Target Audience:
1. Encourage newsletter sign ups:
Implement sign up forms in pop ups or your website footer to collect visitor email addresses. You can increase sign ups by clearly communicating the benefits of subscribing or using interactive pop ups, such as games.
2. Run social media giveaway events.
3. Collaborate on events with other brands.
Strengthening Relationships with Potential Customers:
1. Send welcome messages and offer incentives.
2. Celebrate birthdays or anniversaries.
3. Clearly communicate your product's USP.
4. Share relevant information (blog articles).
5. Provide product/brand updates.
Driving Conversions:
1. Remind customers about items left in their shopping cart.
2. Announce new product launches and discount events.
Increasing Customer Loyalty:
1. Share FAQs.
2. Encourage customers to write reviews.
3. Invite participation in referral programs.
4. Announce new product launches and discount events.
Encouraging Repurchases:
1. Offer repurchase discounts.
2. Recommend complementary products.
3. Send reminders based on repurchase cycles or suggest product subscriptions.
4. Announce new product launches and discount events.
Leveraging Your Email List:
Use your list as a custom audience in performance marketing for retargeting and lookalike targeting.
At Disrupt, our diverse international team includes an in house creative department capable of producing brand tailored copywriting and content. We optimize purchase and repeat purchase conversion rates by building automated email systems, including welcome, abandoned cart, and post purchase email series, designed around the customer journey. Our email automation schedules and copy are developed based on consumer behavior data, while the content and design elements of each email are strategically crafted to maximize open rates, click through rates, and conversions. Turn your website traffic into measurable results through email marketing. If you are interested in learning more about Disrupt's advanced email strategies, please contact us for a consultation.
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