CLIO is a professional makeup brand that has built strong recognition among Millennial and Gen Z beauty enthusiasts through innovative products and trend-leading strategies. As one of Korea’s first professional makeup brands, CLIO has long been recognized for its high-performance products, such as the Kill Cover foundation and eyeliner lines, cementing its position as an industry leader.
To drive high-quality traffic to its Amazon product pages and boost sales, CLIO partnered with DISRUPT to execute strategic Meta and TikTok ad campaigns. The result was sustained growth in the highly competitive beauty market.
Phase 1
Problem Identification & Advertising Foundation
The first challenge was optimizing the conversion funnel. CLIO lacked evergreen campaigns, making it difficult to achieve long-term optimization and build social proof. Short testing periods and limited budgets exacerbated this issue.
To address this, DISRUPT implemented Evergreen Ads across Meta and TikTok, enabling ongoing optimization, data accumulation, and performance improvement. Additionally, we conducted deep analysis of past high-performing campaigns to extract insights and systematically optimize both messaging and creative assets.
Phase 2
Advanced Targeting & Creative Optimization
Although CLIO had a solid customer base, Millennial and Gen Z engagement remained low. Analysis revealed a gap between product USPs and ad messaging. To resolve this, we:
Leveraged advanced audience targeting features on Meta and TikTok, building lookalike audiences from CLIO’s active customers to enhance relevance.
Produced optimized creatives emphasizing CLIO’s hero products—Kill Cover foundation and Kill Lash Superproof mascara—highlighting their unique USPs.
Adapted ad formats and copywriting styles for each platform, ensuring resonance with younger audiences.
This approach reduced Cost per Engagement (CPE) by 68.09%, improved traffic quality, and significantly increased consumer interaction.
Phase 3
Retargeting & Performance Measurement
Amazon’s ecosystem makes it challenging to directly track external ad-driven sales. To overcome this, DISRUPT deployed retargeting and advanced measurement strategies:
Executed retargeting campaigns on Instagram and Facebook to re-engage users who interacted with ads, reinforcing brand recall and increasing conversions.
Implemented Amazon Attribution Campaigns to analyze external ad contribution.
Utilized tools such as Jungle Scout to track keyword search trends and brand performance.
Conducted cross-platform analysis and leveraged Amazon sales data for informed decision-making.
This systematic approach allowed us to accurately measure Amazon and external ad contributions and optimize campaigns for maximum efficiency.
Phase 4
Promotional Event Optimization
To maximize CLIO’s sales during major shopping seasons such as Amazon Prime Day and BFCM (Black Friday & Cyber Monday), DISRUPT developed and executed a phased optimization strategy:
By tailoring strategies to seasonal consumer psychology, we capitalized on each shopping event, achieving both high conversion rates and cost efficiency.
