CosmeRNA is a new brand launched by Bioneer, a pioneer in cutting-edge molecular biology and a globally recognized biotechnology company in South Korea. They introduced the world's first innovative RNA-based hair tonic to the global market to address hair loss. For a successful global launch, Bioneer collaborated with Disrupt on various fronts, from creating localized content to developing the Shopify store. We produced essential website assets, including product introduction videos, product photography, model shots, and web imagery. We also built a website that integrated modern design with scientific information in an accessible way, ensuring a seamless shopping experience for global consumers optimized for conversion.
Phase 1
Initial website launch for the global rollout
In the first phase, our primary goal was to build a website optimized for conversion with fully functional e-commerce features in time for the global launch. We began with thorough research and analysis of the anti-hair loss product market and its consumers. Based on these insights, we leveraged the brand's existing assets to design an engaging website and implemented critical features such as payment and shipping. We successfully launched the global e-commerce store on schedule, providing a seamless user experience that resulted in highly successful sales on launch day.
Phase 2
Content enhancement
After the initial launch, we focused on creating content to bring the website to life. CosmeRNA lacked content tailored to the global market, which made it difficult to effectively communicate the product's efficacy and strengths. To address this, Disrupt developed three types of content:
1. Hero video: We produced a video clearly explaining the USP of the CosmeRNA product, making it easy for visitors to understand its key benefits.
2. How-to-use video: As CosmeRNA was a new product with unique packaging, clear instructions were essential. The how-to-use video helped customers easily understand how to apply the product correctly.
3. Product imagery: To help potential customers engage with the product and visualize its use, we utilized imagery featuring real people using CosmeRNA. This helped consumers relate to the product and provided a more compelling user experience.
Phase 3
Website improvement and optimization
Using the content developed in the previous phase, we overhauled the website design and optimized its functionality, focusing on enhancing the user experience and maximizing conversion rates. We utilized data and AI analysis tools to understand consumer behavior, refining content placement, visuals, and copywriting to provide a smoother shopping experience. In particular, we updated the website copy to ensure the messaging was clear, engaging, and aligned with the brand identity.
We also focused on Search Engine Optimization (SEO) to improve the website's visibility and search rankings. This involved adding metadata to all content and integrating relevant keywords throughout the site. Additionally, we improved the page structure to be more search-engine friendly, contributing to better organic visibility and user accessibility.
Phase 4
Localization
Following the website improvements, we implemented localization for each target market to build a deeper connection with local customers and boost conversion rates. We translated and adapted content into Spanish, French, and German to provide a seamless user experience for customers in each region. As a result, we improved the website's visibility, user experience, and accessibility across local search engines, allowing CosmeRNA’s products and benefits to reach a wider audience.
