Mayton partnered with Disrupt for the successful global launch of their new product. Concerned about competitors with lower price points on Amazon, Mayton sought to differentiate themselves. Disrupt produced premium Amazon videos, short ad clips, and minimalist gallery images to emphasize Mayton’s quality and reliability, highlighting the product's unique value proposition through content.
Following the successful completion of the first content package, the collaboration continued. For the launch of Mayton’s sister product (an Android Auto version of Apple CarPlay), we repurposed the concepts and assets from the first project, adjusting them for the new product to minimize production costs. We created two Amazon pages consisting of premium videos and images, ensuring each product maintained its own unique identity while providing clear information to customers.
Phase 1
Marketing Analysis & Strategy Development
Competitor benchmarking and SEO exploration. Researching similar competitor products on Amazon and their respective categories. Building a keyword database based on top search terms, new search trends, and high-traffic keywords from competitors.
Phase 2
Content Production
Video Storyboard Development
- Referenced Apple’s video and design style to convey a high-quality, cutting-edge brand image.
- Developed storyboards that reflect search trends and highlight key USPs.
- Combined research and creative references to build a narrative that showcases USPs in an engaging, fresh way, while maintaining a relaxed and elegant visual tone.
Casting models and scouting locations best suited to the concept. Executing video production.
Editing multiple versions of the video for various platforms and use cases:
- Amazon gallery video
- Amazon PPC ad video
- Vertical (9x16) video for YouTube Shorts
- Lifestyle image editing for A+ content and Amazon gallery thumbnails
Phase 3
Amazon Page Design & Implementation
Designing Amazon thumbnail images using the captured photography, with each image highlighting a specific USP. Designing Amazon A+ content to convey product details, build customer trust, and communicate brand identity.
We aimed to create content that appeals to modern drivers who prefer vehicles and accessories with a sophisticated, minimalist interface.
Our design is inspired by simple yet sophisticated elements. We focused on keeping the consumer experience clean and uncomplicated, while crafting creative assets that feel both polished and cutting-edge to ensure effective messaging.
