Shopee and Meta's Collaborative Ads Solution (CPAS) allows you to run personalized ads across Facebook, Instagram, and the Meta Audience Network to scale your sales. By running CPAS ads, we can retarget specific audience groups and optimize ad campaigns using advanced conversion data. As a result, you can build a full-funnel marketing strategy and gain diverse insights into which campaigns are the most effective.
1. First, the brand creates a product catalog segment on Shopee based on the products they are selling, which is then shared with the brand's Meta Business Manager via Meta Business Manager.
2. Brands use these product catalog segments to launch CPAS ads on Meta.
3. Consumers see ads on social media platforms like Facebook or Instagram and can easily be directed to your Shopee store to purchase products.
Getting started with CPAS can be confusing for beginners. At Disrupt, we simplify the process to help you understand it better.
1. First, create the following business assets in Meta: Business Manager account, Ad account, and Facebook Page and Instagram account.
2. Submit a CPAS onboarding request to Shopee.
3. Accept the catalog invitation from Shopee.
Once these tasks are complete, you can share access to your Meta business assets with your brand's employees or with Disrupt to begin our collaboration.
1. Add your project manager as an employee in Meta Business Manager.
2. Share access to your ad account, catalog segments, Facebook Page, and Instagram account.
Once these steps are complete, we are ready to start working together! If you need any help with Shopee CPAS, feel free to contact Disrupt at any time.
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