Phase 1

Amazon Launch

For a new brand entering the US market for the first time, listing a product on Amazon is only the starting point. Building visibility, earning customer trust, and driving initial sales require an integrated strategy across operations, content, and search optimization.

DISRUPT partnered with DELERE from the earliest stages of the Amazon setup process, supporting Brand Registry enrollment and laying the groundwork for stable, long term account operations. Brand Registry protected DELERE's brand ownership while unlocking access to Amazon's brand tools, including A+ Content and Brand Story.

At the same time, DISRUPT established category structure, created product listings, and built an FBA and inventory plan, ensuring the brand was ready to begin selling the moment inventory arrived.

DISRUPT conducted keyword research using Amazon search data, analyzing competitors and search volume to identify the keywords most relevant to DELERE. These insights were used to optimize product titles, bullet points, and backend search terms, building a strong Amazon SEO foundation. This allowed a new brand with no existing brand search volume to consistently appear in relevant search results.
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Phase 2

PPC Strategy and Campaign Management

Once the Amazon launch was complete, the focus shifted to driving customer acquisition and revenue growth through advertising.

DISRUPT built a full funnel PPC strategy using Sponsored Products, Sponsored Brands, Sponsored Brand Video, and Sponsored Display, separating campaigns by TOFU and BOFU stages based on the customer journey. This structure raised brand awareness while efficiently reaching high intent shoppers ready to purchase.

Because caviar based skincare was a niche category with limited search volume on Amazon, targeting on 'caviar' related keywords alone was not enough to drive meaningful traffic. DISRUPT used competitor analysis to identify the most effective targets and expanded keyword strategy to cover benefit driven searches such as anti aging, firming, glass skin, and skin tightening, opening new avenues for customer acquisition.

DISRUPT continuously analyzed advertising performance, concentrating budget on the highest performing keywords and targets while reducing spend on underperforming areas, building an advertising structure capable of sustained, stable growth.

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Meta Advertising to Drive External Traffic

To reach potential customers beyond what Amazon advertising alone could capture, DISRUPT also managed Meta advertising with the goal of driving traffic and revenue to Amazon.

Creative assets were primarily sourced from DELERE's ongoing influencer partnerships, allowing the brand to connect with customers in an authentic, trust building way. Ahead of major sales events such as Prime Day, Black Friday, and the Big Spring Sale, DISRUPT proactively tested a large volume of creative across product specific campaigns before each promotion began. During the promotional period itself, budget was concentrated on the top performing hero creative from these tests, maximizing results when it mattered most.

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Phase 3

Amazon Revenue Scaling

Alongside strategic advertising both on and off Amazon, DISRUPT remained focused on the operations and marketing needed to sustain long term growth on the platform.

Beyond advertising optimization, DISRUPT continuously managed the account, including inventory, promotions, and listing maintenance, to support the brand's stable growth. Advertising strategy and promotions were also aligned with major Amazon shopping events, including Prime Day, Prime Big Deal Days, and Black Friday and Cyber Monday, to maximize sales during peak periods.

Also, DELERE continued to build brand awareness through its ongoing influencer partnerships, while DISRUPT worked to create synergy between Amazon PPC and Meta driven external marketing. Traffic generated through Meta contributed to increased Amazon sales, reviews, and ranking, forming a mutually reinforcing structure where both channels drove each other's growth.

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Phase 4

Sales Channel & Product Expansion

With a stable growth foundation established on Amazon, the partnership between DELERE and DISRUPT evolved to extend the brand's growth beyond Amazon alone. DISRUPT continued to optimize Amazon advertising and account management while consistently handling inventory operations, policy compliance, and listing quality, building an operational system capable of supporting long term stability. Advertising and content were also continuously refined in response to shifting search trends and competitive dynamics.

As DELERE expanded into its own Shopify store, the brand approached DISRUPT to set up the email marketing automation essential to succeeding in the US direct to consumer market. Drawing on its email marketing expertise, DISRUPT built a Welcome Flow, an Abandoned Cart Flow, and a Post Purchase Flow in Klaviyo, each optimized for US consumers, contributing directly to the growth of the brand's own website revenue.

The partnership extended well beyond managing existing products. As DELERE prepared to launch new skincare lines, DISRUPT began developing entry strategies tailored to each new product's characteristics and market potential. Drawing on market research and competitive analysis, DISRUPT is helping shape positioning and launch strategy for each new product, laying the groundwork for successful entry into the US market.

Through this ongoing collaboration, DELERE continues to expand its brand portfolio well beyond its original product line, while DISRUPT remains its long term eCommerce partner across Amazon, Meta, Shopify, and email marketing.

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